One the most effective ways to draw traffic on your site is choosing a great domain name. Without it you stand the risk of missing important visitors. Don’t register a domain name without considering a few basic factors. If you have the following in mind, the possibilities to have a sharp increase of traffic will be significantly higher. As an affiliate this is just as important as finding and comparing affiliate programs.
1. The Domain Name should be kept short.
Why? Short domain names are more memorable and easier to spell. If you want a visitor to return to your affiliate marketing business a long name just won’t cut it. With this is mind, the domain name shouldn’t be kept the shortest possible if you stand the chance of loosing your branding.
For instance, we can mention that if your business is called “Article Marketing”, the optimal domain name would be ArticleMarketing.com rather than a shortened variation like ArtMark.com. Take in consideration user behavior as well as branding and try to find a balance between the two.
2. Keywords Are the Key
The use of keywords in your domain name is of importance for hitting well in the search engines. The keywords should be consistent and informative and written the same manners as people do their searches on the Internet. Having the right keywords placed in the wrong order won’t be worth as much as it could be.
3. Choose a Brand Name
If you choose a brand name it will be easy to recognize and remember and it doesn’t necessarily have to reveal too much what the site actually contains. It should be short and catchy. If not, people won’t remember it.
4. Be Creative on the naming.
Even though generic domain names still are popular, creative names also can increase the traffic on your site. If the domain you wanted already was taken you have to think outside the box. If the given example ArticleMarketing.com wasn’t available you have to consider options such as AffiliateBusiness.com or ArticleChannel.com. Try to think about what your potential customers might search for.
It won’t be easy to take all of these factors in consideration but it will be well worth the time and energy. That’s a promise!
Saturday, December 26, 2009
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